How to Run Political Ads on Facebook and Instagram
Facebook has become one of the dominant advertising platforms on the planet. Alongside Google, together the two technology companies account for over 80% of all digital advertising spend in Canada as of January 2021.
But while using Facebook to advertise consumer products is straightforward, using the platform to extend the reach of a campaign or a candidate's ideas is more complicated. If your goal is to reach voters – not consumers – Facebook requires you to take some extra steps before you can begin to reach out to people through paid advertising on the platform.
In this Guide You’ll Learn:
How to set up Facebook Business Manager
A walkthrough of verifying your identity to run political ads on Facebook
Taking ownership of your Pages and Advertising accounts
Creating your first “Paid for by” ad disclaimer
Linking your Facebook and Instagram channels to Business Manager
And much more
Using this guide will help ensure a smooth setup process to get your campaign and candidate ready to reach new supporters through paid advertising on Facebook and Instagram.
Facebook has become one of the dominant advertising platforms on the planet. Alongside Google, together the two technology companies account for over 80% of all digital advertising spend in Canada as of January 2021.
But while using Facebook to advertise consumer products is straightforward, using the platform to extend the reach of a campaign or a candidate's ideas is more complicated. If your goal is to reach voters – not consumers – Facebook requires you to take some extra steps before you can begin to reach out to people through paid advertising on the platform.
In this Guide You’ll Learn:
How to set up Facebook Business Manager
A walkthrough of verifying your identity to run political ads on Facebook
Taking ownership of your Pages and Advertising accounts
Creating your first “Paid for by” ad disclaimer
Linking your Facebook and Instagram channels to Business Manager
And much more
Using this guide will help ensure a smooth setup process to get your campaign and candidate ready to reach new supporters through paid advertising on Facebook and Instagram.
Facebook has become one of the dominant advertising platforms on the planet. Alongside Google, together the two technology companies account for over 80% of all digital advertising spend in Canada as of January 2021.
But while using Facebook to advertise consumer products is straightforward, using the platform to extend the reach of a campaign or a candidate's ideas is more complicated. If your goal is to reach voters – not consumers – Facebook requires you to take some extra steps before you can begin to reach out to people through paid advertising on the platform.
In this Guide You’ll Learn:
How to set up Facebook Business Manager
A walkthrough of verifying your identity to run political ads on Facebook
Taking ownership of your Pages and Advertising accounts
Creating your first “Paid for by” ad disclaimer
Linking your Facebook and Instagram channels to Business Manager
And much more
Using this guide will help ensure a smooth setup process to get your campaign and candidate ready to reach new supporters through paid advertising on Facebook and Instagram.