Smoke & Felt Partners with Gameday London to Launch Local Journalism Project
(LONDON, ONTARIO) – Smoke & Felt is pleased to announce its latest client partnership with Gameday London, a new non-profit sports publication dedicated to growing local journalism and building community and connection through sport.
“I’m incredibly excited to have Smoke & Felt team up with Gameday London at the start of this new endeavour,” said Matt Dusenbury, Founder of S&F. “It is through local journalism that communities know themselves and grow closer together. Smoke & Felt is ready to give Gameday London everything it needs to bring its local sports journalism to life.”
Gameday London’s online publication seeks to be the premiere destination for sports coverage in London, Ontario. Its team of writers and reporters will take readers far beyond the box scores and provide insight, analysis and engaging storytelling about the people behind the plays -- while also promoting youth sport participation and mentoring a new generation of journalists.
“Local journalism, including sports coverage in the city, has experienced a serious decline in recent years,” said Todd Devlin, Gameday London’s editor-in-chief. “Our goal is to fill that void and re-engage Londoners with the city’s sports teams and athletes. By offering original, high-quality sportswriting, we hope to reinvigorate and re-instill the collective pride in London’s sports community.
“We are proud to partner with Smoke & Felt to bring this new era of local sports journalism to London. We share the company’s progressive ideals and commitment to community and the social good.”
Smoke & Felt will provide the digital infrastructure for Gameday London, including its website, social media, and other channels, as well as offering insight on branding and advertising.
“S&F was founded to help progressive organizations with big ideas find their audience and grow their communities,” said Dusenbury. “As someone who treasures the power of stories and the importance of journalism as a whole, I couldn’t be happier to partner with Gameday London. People in the city will benefit immensely from having such a dedicated group work to uncover the great stories happening in their own backyard.”
Gameday London is scheduled to launch in early 2021.
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About Smoke & Felt
Smoke & Felt is a full service marketing agency that stands at the intersection of technology and progressive politics. Founded by Matt Dusenbury after more than a decade delivering innovative solutions to complex marketing and communications challenges, the company began with a focus on creating digital books and other media for progressive Canadian clients and publishers. In 2013, this work won a Canadian Digital Publishing Award. Since 2017, Smoke & Felt has expanded to offer a full range of products and services, working with labour unions, think-tanks, political candidates, and Canadian Members of Parliament, as well as many other companies, clients, and charitable organizations. The company is based in Toronto, Ontario and works with a national clientele. Through media and storytelling, we use our expertise to help progressive companies, campaigns, and causes grow their audiences, reach their ideals and elevate their messages into movements.
