Join the
Atlas Initiative
Smoke & Felt’s new Atlas Initiative for 2023 is the best way for progressive campaigns and candidates to map out their digital advertising strategy on the journey to victory. Reach out to our team and see if Atlas is right for your campaign.
S&F Atlas Initiative
Strategic flexibility and creative freedom for your digital ad strategy
Every platform is different and requires a unique approach. S&F Atlas offers a variety of options allowing you complete customization of your advertising and messaging strategy.
Member Benefits
Personalized Onboarding
Navigating the setup process for various platforms and accounts can be confusing and time-consuming. Let S&F streamline your ad channel setup so your campaign is ready to run political and issue-based ads immediately.
Custom Creative Content
Working with you, S&F will build and supply ad creative and content for every channel you wish to leverage over the course of the entire campaign, ensuring messaging that's always relevant.
Local Focus, Issue Based
Dive deeper into your riding with ads that target core supporters and key audiences with the messages your campaign wants to focus on. Rapid response with S&F means you know what's working and what's not.
Advanced Reporting
From the moment your ad campaigns launch, S&F will track and monitor progress across a variety of key metrics. Together with your campaign team, we collaborate to constantly optimize your ad messaging to ensure success.
Three Plans to Choose From
Essential
Our starter package that’s perfect for campaigns in smaller ridings or that are just getting started. The Essential package provides everything you need to grow your digital advertising strategy while you focus on your broader campaign goals.
Advanced
Our most popular option, the Advanced package offers more customization and flexibility for larger campaigns looking to expand their reach, with deeper customization offers for creative content on more channels. Campaigns also benefit from greater communication and reporting.
Expert
The top-tier of the S&F Atlas Initiative, the Expert package delivers an all-in-one suite for building, launching, measuring, and optimizing your digital ad strategy across your riding. By choosing this package, S&F becomes your go-to solution for all your digital advertising needs.
Ready to get started?
Get in touch to discover additional details, plan benefits, and pricing.
“Watch out for the little fellow with an idea.”
— Tommy Douglas